The breadth of Collins’ and his research team’s analysis of the good-to-great principles is breathtakingly thorough. After returning to Stanford to teach and conduct research, Collins founded a management research center in Boulder, Colorado, to further his quest for understanding what makes some organizations successful–and others not.Ĭonsequently, the key takeaways from Good to Great are illuminating. The follow-up to his international bestseller, Built to Last, Good to Great focuses on how both mediocre and good companies can go beyond their stagnant status-quo to become great organizations.Īfter studying for an MBA at Stanford, Collins saw first-hand how great companies are run by becoming a consultant at McKinsey & Company, and then a product manager at Hewlett-Packard. Collins is one of the best-selling management books of all time. With over four million copies sold to date, Good to Great by Jim C.
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